Airbnb Digital Marketing Strategy

Content Marketing & Social Media Strategy | Temple University

Developed a multi-channel marketing strategy for Airbnb using audience research, UX analysis, content strategy, SEO planning, and social media marketing. The project focused on identifying key traveler segments and creating content and campaign recommendations for the entire customer journey.

Skills Used

Digital Marketing Strategy | Audience Segmentation | Consumer Research | UX Testing | SEO & Keyword Research | Social Media Marketing

Website and UX Presentation
Social Media Presentation
Previous

Frontier Airlines Website Redesign
Next

Wawa Digital Brand Brief