The Mills at Jersey Gardens (Thesis)

Marketing Capstone | Temple University

Developed an integrated marketing strategy for The Mills at Jersey Gardens outlet mall. The goal was to increase tourism, visitor engagement, and brand awareness. After collecting over 200 individual responses, my team and I analyzed consumer behavior and developed a campaign strategy that focused on positioning the mall as an event and experience-driven shopping destination.

Skills Used

Market Research | Audience Segmentation | Data Analysis | Campaign Planning | Marketing Communications